I actually screamed after I got off a coaching call last week. I had hung up, hadn’t I?!?
I wasn’t mad at my client. I was mad for her.
Mad at her coaching school, which shall remain nameless to protect the guilty. I won’t name the school because hers is not the only coaching school guilty of teaching “pure coaching” at the expense of serving the coach and their clients.
My client felt really frustrated, torn between offering only “pure coaching” as she was told to do by her instructor and offering coaching and expertise that her client wanted and as her intuition, gut instinct and common sense told her to do.
I can no long grit my teeth and remain silent. She is not the first of my clients to experience this confusion and frustration.
Should she follow her own knowing or the insane coaching industry self-serving concept of “pure coaching?”
I got mad because my client, a smart, successful, seasoned, business professional had begun to second-guess herself.
I am a life-long entrepreneur who has eaten regularly because I learned early on to find out what my client most desired and needed and give it to them. I can no longer stand by as coaching students pay good money to learn something so wrong!
Teaching new coaches “pure coaching” which means never advising, offering expertise or sharing a resource does not serve the client or the coach. It only serves the ego of the coaching profession – whoever or whatever that is.
Let me be clear: I love the “pure coaching” process, both as a client of my coach and as a coach to my clients.
And, I love to ask my coach to tell me how he does something. Or, to have him tell me, not coach me through a process I don’t know. I love to ask my coach his opinion or for a great resource.
And, I love my clients to ask me to teach them processes, offer my expertise, give my opinion or share resources.
How does my love affair with the moon support my coaching business? It’s an energetic thing! One of my clients recently told me she appreciates my pragmatic and “moon and stars” approach to coaching. How great is that?!
At the end of the day, I want to know that I offered my clients everything I have to give them that is useful to them. I do not ever want to hold back something they need that I have to give because it isn’t “pure coaching.”
And, I don’t want you to second-guess yourself about that either!
No wonder so few coaches are making a living!
And, now, it’s my turn to do something about this appalling situation – perhaps for you.
In March, I have an opening to take on two apprentices.
I will teach these two apprentices:
- Everything I know about teaching and coaching clients to create both business and personal transformation.
- How to generously offer clients everything (in addition to “pure coaching”) that will serve them so that you sign more clients and retain clients significantly longer.
- How to transform pipedreams into reality – both yours and your clients’.
- All you will need to grow your coaching business.
Perhaps we’ll call this: “Serve the Client/Grow Your Business School” since we will be offering the client coaching, training, expertise, resources and so much more . . .
- Know that 2011 is the year for you to fully commit to your coaching business . . .
- Are excited to dive in and do your own transformation work . . .
- Are ready to invest significant time, money, heart and soul into this process for an even greater return . . .
- Have a sense one of these apprenticeships is yours . . .
. . . then call me on my direct line (303.399.8737) to schedule a conversation.
To transforming every pipedream into reality, one dream at a time!
P.S. Do you know two of the most significant differences between coaches who make a great living at coaching and those who go back to a job?
- They create their businesses around offering all of who they are: their strengths, their quirks, their passions – they literally have no competitors.
- They actively and consistently demonstrate their love and enthusiasm for the person in front of them – new acquaintance, potential client, long-term client . . .