Your Coaching Business: You Prosper from My Fury

I actually screamed after I got off a coaching call last week.  I had hung up, hadn’t I?!?

I wasn’t mad at my client.  I was mad for her.  

Mad at her coaching school, which shall remain nameless to protect the guilty.  I won’t name the school because hers is not the only coaching school guilty of teaching “pure coaching” at the expense of serving the coach and their clients.

My client felt really frustrated, torn between offering only “pure coaching” as she was told to do by her instructor and offering coaching and expertise that her client wanted and as her intuition, gut instinct and common sense told her to do.  

I can no long grit my teeth and remain silent.  She is not the first of my clients to experience this confusion and frustration.

Should she follow her own knowing or the insane coaching industry self-serving concept of “pure coaching?”  

I got mad because my client, a smart, successful, seasoned, business professional had begun to second-guess herself.

I am a life-long entrepreneur who has eaten regularly because I learned early on to find out what my client most desired and needed and give it to them.  I can no longer stand by as coaching students pay good money to learn something so wrong!

Teaching new coaches “pure coaching” which means never advising, offering expertise or sharing a resource does not serve the client or the coach.  It only serves the ego of the coaching profession – whoever or whatever that is.

Let me be clear: I love the “pure coaching” process, both as a client of my coach and as a coach to my clients.  

And, I love to ask my coach to tell me how he does something.  Or, to have him tell me, not coach me through a process I don’t know.  I love to ask my coach his opinion or for a great resource.  

And, I love my clients to ask me to teach them processes, offer my expertise, give my opinion or share resources.

Your coaching business built on your strengths. My coaching business prospers from my love affair with the moon!
How does my love affair with the moon support my coaching business? It’s an energetic thing! One of my clients recently told me she appreciates my pragmatic and “moon and stars” approach to coaching. How great is that?!

At the end of the day, I want to know that I offered my clients everything I have to give them that is useful to them.  I do not ever want to hold back something they need that I have to give because it isn’t “pure coaching.”

And, I don’t want you to second-guess yourself about that either!

No wonder so few coaches are making a living!

And, now, it’s my turn to do something about this appalling situation – perhaps for you.

In March, I have an opening to take on two apprentices.

I will teach these two apprentices:

  • Everything I know about teaching and coaching clients to create both business and personal transformation.
  • How to generously offer clients everything (in addition to “pure coaching”) that will serve them so that you sign more clients and retain clients significantly longer.
  • How to transform pipedreams into reality – both yours and your clients’.
  • All you will need to grow your coaching business.

Perhaps we’ll call this: “Serve the Client/Grow Your Business School” since we will be offering the client coaching, training, expertise, resources and so much more . . .

If you:

  • Know that 2011 is the year for you to fully commit to your coaching business . . .
  • Are excited to dive in and do your own transformation work . . .
  • Are ready to invest significant time, money, heart and soul into this process for an even greater return . . .
  • Have a sense one of these apprenticeships is yours . . .

. . . then call me on my direct line (303.399.8737) to schedule a conversation.

To transforming every pipedream into reality, one dream at a time!

P.S.  Do you know two of the most significant differences between coaches who make a great living at coaching and those who go back to a job?

  1. They create their businesses around offering all of who they are: their strengths, their quirks, their passions – they literally have no competitors.
  2. They actively and consistently demonstrate their love and enthusiasm for the person in front of them – new acquaintance, potential client, long-term client . . .


15 thoughts on “Your Coaching Business: You Prosper from My Fury”

  1. Have to admit to being a sinner.I do write down ideas but normally on the backs of receipts etc and so they get lost.I write spasmodically and my headings tend to be “clever-dick” ones which the readers (if any) fail to appreciateAs for SEO, well …..Apart from doing most things badly,Dave Chawner recently posted..

  2. Maher: I don't know how to track it, just by seeing if there is more traffic from listing pages maybe. I did'nt have duplicate content before that because I deleted all sorting parameters and I already had optimized the titles with 1, 2, 3, etc… for the pagination number.@Little Dave: Yes they could, they explain in the article that they are two different concepts and that we should use them together if it's needed.

  3. Pirri would be a better finisher for Kane… but he Pirri-Kane in the Hawks zone could be ugly!!!It will be 16,but I would like to see Hayes come up and show us growth- but only if we have a long term Injury.Another 2 goals and 2 assists for Danault tonite!!!

  4. mercedes – Matthew I look at our photos everyday and want to cry tears of joy. Thank you for capturing the very sweet essence of our beautiful wedding. We will cherish our photos forever. You’re the best!!! Really so very talented

  5. 137 Posted by 73 on 16September 11, 2012 at 1c11:12 am 40 2cbHi Sylviane,I know..we couldn’t have even planned this at the same time ha ha haBut I love hypnosis and good to see that it is working for you too!DonnaDonna Merrill recently posted..

  6. I think coaching is one of the best kept setercs in the whole world! What an absolutely phenomenal change it has brought to my life. I started out simply wanting to achieve a goal and i ended up growing as an individual in ways that i had not imagined. I am most gratefull to Herman as a coach, for having a genuine interest in helping me on my journey of self develpment and self discovery. What the coaching sessions with Herman have done for me is that they have enabled me to ask myself really difficult questions in terms of what are my hearts deep desires. I felt most privildeged that i could traverse some of this difficult ground in my life with a coach who could help me stay the course. Thank you very much Herman! I am most gratefull.


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