Most coaches, solopreneurs, entrepreneurs and small business owners hate marketing and sales. And, it doesn’t take long for them to no longer be in business.
The ones who stick with it and grow a thriving business realize that great marketing and sales isn’t about them, their company or their service. The same is true for you. Your super effective marketing and sales is not about you. Let me repeat that: it’s not about you.
When all of your marketing, sales and conversations with potential clients focuses on them – the potential clients – you may just find yourself having a great time.
Why did you start your business in the first place? What do you want, really want, for your clients? Why do they want what you have to offer? How does your service or product make their life better? Way better?
If you notice you’re talking about yourself, your training, your awards, your invention, your process, your program, your cool product or your excellent price point, stop yourself mid-sentence. Apologize. Then start over and ask them about their problem, needs, hopes and desires.
After you’ve had all potential client conversations that way for awhile, then let me know how you feel about marketing and sales . . .
As always, post your comments, experiences and insights below …